Entries from May 2006 ↓

This blog runs on Blogzerk which is a service of my employer, Red Rocket. At Blogzerk, we just launched blog for runners and blogs for triathletes. So, if you always wanted your own blog and are into running or tris, click on over there and sign up for a free trial. We'll be adding more lifestyle blogs soon and you never know, there may be one for beer in there…

Back to more beery goodness in the next post. Thanks for reading!

Some links for those of you that aren't busy at work right now:

• Pub tricks from Google Video
• A-B's “Here's to Beer” Running Flat

And a special link. Special, because I don't understand it. Heineken cool can crushes beach (also features the coolest age verification ever)

Hey, there goes the band wagon…let's jump on! Below is a graph courtesy of Google Trends that shows search and news volume for “heineken” and “heineken light” as search terms from 2004 to present (click for the results page and a larger view):

Heineken's search volume was pretty steady. I'm guessing here since there is no y-axis scale so that could be a variation of 5 searches or 5 million for each unit. Just recently, searches for “heineken light” started taking off. Here's a different view of only this year:

About mid-February of this year, the term started to pick up steam, spiked a bit, and then saw a decline over the past few months. This corresponds pretty nicely to the product launch for Heineken Light.

That concludes today's Fun With Google Trends. Why? Because we could, that's why.

According to the Orlando Sentinel, Sea World and A-B put out a souvenir beer they called Believe Budweiser Reserve for the preview show they gave to the tourism convention attendees this past Sunday. Believe is Sea World's new Shamu killer whale show. Hopefully it doesn't taste like killer whale urine…

That's the rumor. I don't really care for Rolling Rock myself and think that if it wasn't for marketing-created mystique and college cachet it wouldn't be very popular. But, what do I know? Not much, that's what.