UPDATE 7/30/08: As Steve notes in the comments, iPint doesn’t show up in the iTunes store any more. Not sure why this is.
So, the iTunes App Store went live today and so did the 2.0 iPhone firmware (well, kinda…). Perusing the store, I saw a free app from Carling called iPint (iTunes link). The game involves sliding a pint down the bar and avoiding obstacles to get it into your friend’s waiting hands. The game uses the iPhone’s motion sensor to let you guide the pint.
When you get the pint in your friend’s hands, you are rewarded with a pint you can “drink” by tilting the phone.
The game is nicely done and pretty fun but I wish they would have gone a little less heavy on the branding. Do you really need to see multiple Carling logos every second you play?
9 comments ↓
In answer to your question, I would have to answer that “Yes”, the game does require frequent branding. It was made with the intention to advertise Carling alone. The world has become such that we are constantly surrounded by branding, so why shouldn’t we use this for the brands we actually want to advertise.
Hi,
Yeh we need to see th elogo or else it wouldn’t come free
Yes its a free app. They made it free because its sponsored by carlings. So chose or the logos or pay 4 it
I understand the need for branding it. I was questioning the frequency the Carling logo shows up. Maybe some variation in how/where they show the logo would make it more interesting.
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This app’s dissapeared from the app store? Anyone know why?
where is the app at the store???
@ian: Not there any more. See the update at the top of this post.